Deanne Fernandes
Deanne Fernandes
Creative Group Head

Deanne heads one of the most prolific creative groups at AVDS. She has over ten years of experience in creating graphic, communication and experience design solutions for some of the finest brands in the country such as Sony Ericsson, Economic Times, MTS, People Matters, Make My Trip, Pizza Hut, CareerBuilder, and Bill & Melinda Gates Foundation. An MBA from Symbiosis and an alumna of the prestigious St Stephen’s College, she has worked with BlueSky Creative and Saatchi & Saatchi before her long stint with AVDS. Her unique combination of creative and strategic thinking not only allows her to deliver beyond the brief but also provide her clients with perspectives away from the tried and tested. Deanne brings to the fore a unique talent of seeing design, not as an aesthetic solution but a problem solver of real-life issues.

Deanne’s first love lies in illustration, typography, hand-lettering, and calligraphy, and nowadays she is bringing all these skills and talents together and experimenting with mixed media to create fascinating and unique art. She is an avid reader, a history buff and dreams of painting every wall, pillar and ceiling in her signature style.

Namita Sharma
Namita Sharma
Creative Group Head

Namita heads one of the most treasured creative groups handing AVDS’s oldest and most valuable clients. She has been in the advertising and communication business for over a decade and has worked on many prestigious clients such as Bacardi, Monster, EXL Service, Artic Vodka, Images Group and Airtel among others. A graduate of Apeejay Institute of Design, she worked with Rediffusion, Mudra and Dentsu before joining AVDS. What drives her is her solutions-oriented mindset and the ability to steer client business through disruption. Since joining AVDS in 2012, she has created and consistently evolved the team’s capabilities, equipping brands with the tools and knowledge to tackle their most pressing business challenges and leverage their strategies. Within the agency, Namita cultivates a culture of creativity and empowers the team to develop innovative solutions for clients. Namita is a music buff and loves to travel.

Sudevan Chengalil
Sudevan Chengalil
Creative Group Head

This silent crusader of AVDS is the driving force behind the smooth day-to-day running of projects with tight deadlines. Always with a cool head. He brings a long working experience of 20 years to the team, combining his core strengths in advertising campaigns and software technicalities. Some of Sudevan’s noteworthy clients include Whirlpool, Compaq, LG, CHOICe, Intuit, HCL, and Honda.
When not working, he likes to cycle, bar hop, and catch up on the latest movies in town.

Partha Anant
Partha Anant
Creative Group Head

Partha, a management graduate from the Indian Institute of Planning and Management, whose stint in writing began about 10 years ago. Having had a strong background working in events and journalism, he has the right words to engage with the customer on the right mediums. Be it ATL or BTL, to him, communication is what matters the most. He has strategized, written and co-executed projects for brands across industry verticals. His added specialties include sound designing, audio-visual creation and scriptwriting. Years of creative insight and the ability to step into the client’s shoe have earned him the copy crown at AVDS. He is the perfect yang to the art yin.
Although he writes for a living, music and travel feed his soul.

RUPIN JAYAL
RUPIN JAYAL
Head of Brand and Strategy

Rupin heads Beneffect – AVDS’s exclusive partner for strategic planning and brand visioning.

From 1986, Rupin spent the first two and a half years with Escorts Limited selling motorcycles before starting his career in advertising with TSA (McCann Erickson). Since then he has worked with some of the most premier advertising agencies in India such as Contract, Lintas, Everest, Rediffusion, Dentsu, Young & Rubicam, JWT and was a co-founder of M&C Saatchi.

Rupin has experience across a wide variety of categories and brands such as internet services, telecom, snack foods, airlines, financial services, alcoholic beverages, automotive two-wheelers, automobiles, automotive products, consumer durables, personal care products, healthcare products and services, premium personal accessories, footwear, hospitality, CSR, cigarettes, confectionery, portable generators, media, apparel, etc. The notable brands that he has handled include Bill & Melinda Gates Foundation, Lay’s, Kurkure, Nescafe, Ford, Hero Honda (motorcycles), SBI Cards, Yakult, Gillette, Hyatt, The Lalit, Whirlpool, Shell, Spectranet, Maruti Udyog (automobiles), Apollo Tyres, Bridgestone, VLCC (slimming, beauty and personal care), ITC hotels, cigarette brands, GPI (cigarettes and Bravery Awards), Timex and Jet Airways.

His paper entitled ‘Mythable Functionality’ was awarded an WPP Atticus Award in 2001. He was also featured on CNBC TV18’s ‘Young Turks’ program.

Rupin believes that brands without a robust business to nourish them are merely names and businesses without brands are commodities. He passionately believes in building muscular brand advantage for his clients. This belief helps create differentiated long-term solutions.

An automobile aficionado, Rupin spends his time reading the fine print of automobile magazines or driving on Himalayan trails. And when he needs a break, he devours The Economist, cover to cover, week after week, which allows him to have a truly loquacious yet cogent view on everything under the sun.

SANJAY PURI
SANJAY PURI
Head of Business

An alumnus of the prestigious St. Stephen’s College, Delhi, and a dropout of Brown University, New York, Sanjay started his career with ANZ Grindlays in 1989 and worked for four months as a banker. He then moved to Hindustan Thompson Associates (HTA) as a management trainee, and over two stints in Calcutta and Delhi in 16 years rose to Senior Vice President. He later worked for Dentsu Creative Impact and also spent few months at O&M, Trikaya Grey, and Equus.

Over his 29 long years in the industry, Sanjay has handled and built strong client relationships with some of the finest brands in the country, namely, ITC (Wills Filter, Scissors, Berkley), Tata Steel, Air India, Pepsi, Tata Timken, Coates of India, Shaw Wallace, ITC Classic Finance, Exide, Usha Martin (now Vodafone), Sundrop, Crystal, Duncan Tea, Polar Fans, Coca-Cola, Sterling Resorts, Boost, Horlicks, Reebok, Xerox and J&K Tourism. While at HTA, he also handled the prestigious ‘Project Afghanistan’ out of Kabul – a United Nations initiative to educate the girl child in Afghanistan.

In 2007, Sanjay moved to Dubai as General Manager of The Partnership, a WPP company. He set up the entire regional operations and brought in clients such as Dubai Islamic Bank, Royal Bank of Sharjah, Bank of Khartoum, Emirates Bank, Emaar, Capo Milk and D’Damac Jewellers. He also set up offices in Morrocco, Algeria, and Libya and work took him to Kenya, Tanzania and Republic of Congo.

Later, in his career, he worked with Mad Entertainment, Mumbai, and also assisted R. Balki on a unique project during the production of Paa. Before joining AVDS, Sanjay played various client relationship and business development roles for Rabbithole, New Delhi, and R&D, Bangalore.

Sanjay is a passionate traveller and takes pride in the fact that he has travelled to over 30 Middle Eastern, African and European countries in two years, over weekends, and taken in the sounds and smells of each of them on foot.

Arun Verma
Arun Verma
Founder and Head of Creative

Arun is the Chief Mentor at AVDS. He has been a ‘serial’ creative for close to 25 years. An engineer by qualification and a design professional by choice, he spent the first six years of his professional life in mainstream advertising with McCann Ericsson, MAA Bozell, and FCB Ulka. Post that, he headed the creative department of two very successful e-learning start-ups in India, namely eGurucool and LIQVID. He then became a full-time artist and sculptor before founding AVDS in November 2003.

Over the years, Arun has created communication design and engaging experiences for over 150 consumer brands, over 100 start-ups and close to 125 B2B brands. He has also been instrumental in creating over 200 culture-change programs for various organisations. Arun regularly mentors and coaches young creative professionals and organisations, helping them unleash their creative potential. And he often writes on design entrepreneurship, creativity and design thinking for a host of publications.

Arun also founded Creativegarh – a worldwide community of people from all walks of creative life. Creativegarh provided a platform for amateur and professional creative people to inform of, display, discuss, exchange and sell ideas and creative services and talent to each other. At its peak, it was one of the largest communities of creative people in the world. He is also co-founder and creative head of a tech start=up, Qilo, that helps organisations create a performance-based, engaged work culture.

Arun is an ardent cyclist having peddled across the Himalayas all by himself, and today he is synthesising this passion with technology to create an enormous social impact. All this is guided by his life purpose of bringing joy and abundance to the world through transformation and creativity.